A real brief — a living room in Kelowna, a sofa and a mattress — priced line by line against the live DAF catalog. Supplier cost, landed cost, the fee. Every number on the sheet, nothing folded in.
- Room
- Living room, furnished
- Pieces
- Sofa, mattress, chair
- City
- Kelowna, BC
- Currency
- CAD
- Status
- Worked example
The fee sits on its own line.
- Landed cost
- supplier + freight + duty + inspection + delivery
- DAF fee
- 20% × landed cost
- Client price
- landed cost + fee
Install is coordinated through vetted local partners and billed at cost. It carries no fee, so it never enters these numbers.
Three pieces, priced line by line.
| # | Piece | Supplier | Freight † | Duty † | Insp. † | Delivery † | Landed | DAF fee 20% | Client pays |
|---|---|---|---|---|---|---|---|---|---|
| 01 | Aidan Mid-Century Tufted Fabric Sofa, GrayDavid Andrew | 1,000.00 | 180.00 | 0.00 | 25.00 | 95.00 | 1,300.00 | 260.00 | 1,560.00 |
| 02 | 14″ Euphoria Cooling Pillow-Top Plush Hybrid MattressSLOTH Nation | 849.00 | 120.00 | 0.00 | 25.00 | 85.00 | 1,079.00 | 215.80 | 1,294.80 |
| 03 | Blue Chenille Ottoman Club ChairDavid Andrew | 650.00 | 95.00 | 0.00 | 25.00 | 75.00 | 845.00 | 169.00 | 1,014.00 |
| Order | 2,499.00 | 395.00 | 0.00 | 75.00 | 255.00 | 3,224.00 | 644.80 | 3,868.80 |
† Planning estimates. The fee base is fixed — 20% of landed cost — but per-lane rates are quoted the day a real plan is issued. All figures illustrative; a costed plan is the quote.
What makes the twenty percent honest.
We find the factory or dealer that actually makes the piece and quote that lane. The default whenever the source is reachable.
When the original is not reachable: a supplier who builds the same piece to the same spec, priced and named — never passed off, never second-grade.
Both lanes are quoted side by side in the plan, and the one you pick is written into the scope before anything is bought.
We price over so a project cannot get caught short. After purchase we recalculate on the real invoices, and anything above 20% of landed cost comes back to you. That refund is what makes the ceiling real.
What is estimate, what is canon.
- Sample Plan
- $249
- Turnaround
- 5 business days
- Credit
- 100% to the project fee on sign
- Fee
- Never over 20% on landed cost — the ceiling, not the target
- If the real cost lands lower
- The difference comes back to you
- Install
- Billed at cost, no fee
- Payment
- 50% on signature, 25% at order, 25% on delivery
- Freight, inspection, delivery
- Planning estimates, per line — a real plan quotes the lane the day it is issued
- Duty at 0.00
- Assumes duty-free entry for furniture from our lanes (0% MFN on file) — classified at PO before we quote you
- Consolidated delivery
- One Kelowna run would likely land below the per-line estimates
- The third piece
- Rounds the room — a sleeper alternative exists at $1,150 supplier if sofa and sleep consolidate
- Budget
- Under a $25,000 ceiling by $21,131.20 — flagged as a follow-up question, never padded
Send the brief. Yours reads like this in five days.
The Sample Plan costs $249 and credits in full against the project fee when you sign. It attaches to no meeting. If the numbers hold, the rail is already running.
