You are furnishing a real house. Not a showroom. Not a hotel. One room first, then the next, then the one after. The relationship that sources for you can stay with you across all of them — and across the next house when you move. That is what this page is about.
The two conversations
The 20% buys the work that gets the room filled — sourcing, supplier negotiation, freight, customs, and the coordination of delivery and install. Lifeware buys the relationship — the design help, the swap window, the roll-forward as your house changes shape. Most clients are the 20%. The serious ones add Lifeware.
What 20% covers
Sourcing, supplier negotiation, purchase orders, freight booking, customs coordination, last-mile scheduling, and warranty administration. Install is coordinated by DAF and carried out by an insured crew — their labour is billed at cost, not folded into the fee. The whole logistics column on the plan, itemized line by line.
What 20% does not cover
If you want help choosing the sofa, drawing the room, picking the palette — that is Lifeware. A different conversation than the procurement fee.
Lifeware
Design + colour direction + AR mockups + sourcing plans + planning advice — for life. Plus a 3–7 year 1:1 exchange window: swap a piece bought through us for another at parity. Founding pricing rises at public launch.
A circle, not a contract
The intent is to be the one furniture call you make from first house to last house. Room by room as it gets used. Refresh inside the exchange window. The relationship is the product.
Before you commit — ask anything
Scope. Pricing. Lifeware. What rooms travel best. The Engine answers from the DAF Library — same source the team runs on.
The engine runs locally on DAF infrastructure — answers are cited back to the chapter and section they came from. No marketing copy, no third-party LLM.
The DAF Engine is a self-hosted LLM (Qwen 2.5 7B on Ben's RTX 2070) grounded in DAF's 33-chapter Library — 467,000 words of furniture procurement reference. No external API. When you ask a question, retrieval finds the relevant chapters and the model answers strictly from them, citing chapter + section.
Start with one room
Send a photo, a Pinterest board, a magazine pull, a room you walked into and remembered. The plan returns inside a business day with source named, supplier price visible, freight itemized. You approve. We handle the rest. The room is yours when it arrives — and the one after that, when you are ready.
