A furniture procurement service. You describe the room. We source from real workshops, give you an itemized plan, sign one contract, and deliver. Supplier cost + 20% flat. No markup games. No showroom visit.
The furniture market has a conflict of interest.
Every interior designer earns 20–35% on what you buy. The more expensive the piece, the more they make. Showrooms stock only what they’ve contracted. No one in the $10K–$100K range is working for you.
DAF charges you a flat 20% of what the supplier charges us. We have no inventory. No catalog. No commission to chase. The incentive is to find the right piece, not the expensive one.
Set your budget.See exactly what DAF costs.
Drag the slider to your total project budget. Every number below updates in real time — supplier cost, DAF fee, and what you'd pay with a traditional 30% design markup.
With DAF, you keep $7K more in your pocket at this budget.
vs 30% designer modelEstimates only. Your quote shows exact supplier prices.
DAF is not a furniture store. DAF is not an interior designer. DAF is a procurement service. You describe the room. We source the pieces. We write one contract. We coordinate every delivery. You pay 20% above what the supplier charges us. Nothing more. Nothing hidden. The incentive is to find the right piece — not the expensive one.
Every fixture sourced by name, not by catalog code.
The pieces that make a room feel finished.
Sourced for the brief. Not off a shelf.
One brief away.Move the cursor to reveal.
Same room · Same address · Different brief
One Specialist.Every piece.
A single Specialist handles your project from brief to delivery. You don’t get handed off. There’s no account manager who’s never seen your room.
Send a screenshot, a Pinterest board, or a sentence. We ask three questions. You answer when you can.
We source from our network, build an itemized plan, and send it back within a day. Supplier price, DAF fee, total — line by line.
One document. Every piece, every supplier, every lead time. You sign once. Deposit is 50%.
We coordinate. Pieces arrive. You sign off. Lifeware enrollment begins from this date.
DAF vs the alternatives.Side by side.
| Dimension | DAF | Traditional designer | Self-sourced |
|---|---|---|---|
| Fee structure | Supplier cost + 20% flat | 30–40% markup, hourly rate, management fee | No fee — but no network |
| Pricing visibility | Every supplier cost visible in the contract | Markup often undisclosed | You see the retail price, not wholesale |
| Time to quote | < 24 hours | 1–3 weeks | As long as it takes you |
| Coordination | One Specialist handles everything | 1 designer + multiple supplier contacts | You coordinate every order |
| Supplier access | Global workshop network, trade pricing | Limited to their network | Retail only, no trade access |
| Lifeware | 5–10 year refresh included at delivery | New engagement required | Start from scratch |
| Project record | Permanent document at delivery — every piece, warranty, Lifeware schedule | None standard | None |
| Warranty handling | DAF files the claim directly | Varies by contract | You file the claim yourself |
Comparison is generalised. Every designer engagement is different. DAF's fee structure is defined per contract — the above reflects the standard residential terms.
Four alternatives.When each one makes sense.
We're not the right answer for every situation. This is an honest account of when each alternative beats us — and when it doesn't.
Day rate (£600–£2,000/day) + 20–35% mark-up on supplier cost OR designer retainer + 'net' pricing (obscures the mark-up)
The retail price of the piece. The designer's stated fee (if transparent).
The actual supplier cost. The designer's trade discount. Whether the recommendation was driven by margin or quality.
Full interior design project: spatial planning, finishes, furniture, and art as an integrated service. If you want one person making every decision and you trust their taste completely.
When you want to understand what you're paying for. When you already have a direction and just need sourcing. When the budget is below £15,000 — the designer's fee often isn't recoverable at that scale.
Retail price (includes manufacturer margin, distributor margin, retailer margin). Typically 3–8x wholesale cost at the top end.
The retail price. What's in stock.
What the manufacturer charges. How much of the retail price is multiple layers of margin. Whether there's a workshop equivalent at lower cost.
You want it now. You've seen the piece in person. You don't need custom dimensions or a specific material. IKEA for basics at low cost; brand boutiques for specific aesthetics without custom work.
Non-standard dimensions. Specific material or finish requirements. Coordinated multi-piece delivery. When retail price is significantly above what workshop + DAF fee would cost.
No service fee. Pay workshop or manufacturer prices directly.
Everything — you're dealing directly.
Whether you've found the right workshop. Quality indicators to look for. How to negotiate, specify, and hold a workshop to a lead time.
You have time. You enjoy the process. You know the market and have strong quality instincts. You're sourcing one or two pieces from a workshop you already know.
Multiple pieces from multiple workshops. Tight deadlines. If you've never ordered from a workshop before. When coordination and QC are the bottleneck, not finding the piece.
10–18% management fee + retained trade discount (often 20–40% of supplier cost, not passed to client)
The project management fee. Sometimes the supplier names.
The actual supplier cost. Whether the trade discount was passed on or retained. Whether supplier selection was driven by relationship or quality.
Large commercial projects where scale requires professional coordination. When the client doesn't need to understand the economics — just the outcome.
When transparency matters. When the client has a specific vision that doesn't match the agency's preferred supplier roster. Residential — this model is designed for commercial volume.
Every building. Every room. Residential, commercial, hospitality, civic. Then wherever humans live next.