Comparison

DAF vs Focuspilot.

Focuspilot sells access to a tool. DAF ships the room. Both approaches work for different jobs — here is what each actually is.

Services company

DAF

davidandrewfurniture.com ↗

A furniture services company. Workshop-direct sourcing, 20% flat on landed cost, install + warranty registration + Lifeware exchange bundled — one line item, no monthly seat fee.

How they charge
$0 per month. 20% flat on landed cost when a project ships. Lifeware Founding is a separate one-time enrollment ($499 currently, will rise at public launch).
Pricing
$0/mo. 20% flat on landed. Lifeware Founding $499 one-time (currently).
Supplier scope
DAF Global Connect — workshop-direct supplier network, growing with volume.
Who it fits
Decision finalizers furnishing whole rooms, homes, or buildings. Interior designers + developers + decorators + private buyers with real budget.
What it includes
  • Sourcing across DAF Global Connect
  • Supplier negotiation
  • Purchase order issuance
  • Freight + customs coordination
  • Last-mile delivery
  • Install coordination
  • Project management
Freemium SaaS

Focuspilot

focuspilot.io ↗

AI FF&E software with AI Fetch, Magic Link client approvals, and a free tier for solo designers.

How they charge
Freemium SaaS. Free tier for solo work, paid tiers for studio scale.
Pricing
Free tier + paid studio tiers — freemium acquisition funnel.
Supplier scope
Not disclosed — trade-network aggregation implied.
Who it fits
Solo designers and small studios who won't pay before proving value.
Published tiers
Free
$0
/month
What it includes
  • AI product data from URL
  • client approvals
  • PO sync
  • specification management

Where DAF is different.

  • 01Every dealer commission and freight surcharge consumed by DAF, never passed to the client.
  • 02One line item — the 20% covers procurement start-to-finish; no seat fee, no per-order surcharge.
  • 03Lifeware adds design + colour + AR mockups + sourcing plans + a 3-7y 1:1 exchange window.
  • 04XLA missions — 10/10 client experience is the mission, not an uptime SLA.

What Focuspilot does not solve for.

Every category has trade-offs. These are the ones a services company is built to handle and a SaaS tool is not.

  • no fulfillment / no landed cost / no lifecycle
  • nothing about post-install or warranty exchange

Start with a brief. See a costed plan.

No monthly seat fee, no signup gate. Describe the room. DAF returns a costed plan with every line — workshop, freight, customs, install, DAF fee — visible.

DAF is early-stage and pre-revenue. That means the founding rate and the founding conversation. It won't stay this way.