A different wayto find pieces.catalog · DTC · social.
Retail is the future DAF app — direct-to-consumer, social commerce, the catalog you can buy from without a brief. Today, every piece below is also sourceable through Furnish.
What the app will sell.a slice, today.
The same supplier network — surfaced as a clean direct catalog. The Retail app launches late 2026. Until then, anything here is available through Furnish.
Eight pieces.Eight workshops. Eight countries.
DAF Retail is direct-to-consumer. The supplier network is the same. The pieces are sourced, not mass-produced.
Solid birch · Wool boucle
Travertine · Matte steel
Hand-thrown ceramic · Washi shade
Smoked oak · Brass pull
Steel frame · Linen upholstery
Spun aluminum · Rubberized matte
Walnut frame · Full-grain leather
Powder-coat steel · Beech shelf
All pieces sourced direct from workshops — no distributors, no markups beyond supplier cost + 20%
Join waitlistWe know where every piece comes from.Because we source it.
Every piece in your plan carries a maker name and a city — not a catalog code. We have direct relationships with workshops that don't advertise. You access them through the 20% fee.
Leather & upholstery workshops
Precision wood mills
Minimalist studio makers
Joinery & lacquer specialists
Ceramic & cork artisans
Textile & weaving houses
Steel & engineered frames
Hand-knotted rugs & brass
Flat. Always.On supplier cost only.
Supplier sends us an invoice. We send you that number plus twenty percent. That's the whole formula. There's no hidden side commission, no markup on the markup, no "design fee" on top. One line. Auditable.
DAF fee is fixed by model design — always 20%, no exceptions. Competitor figures are industry-standard published ranges.
Six gates.Most don’t make it.
Every workshop must pass a 6-stage vetting process before we place an order. Any supplier who fails a quarterly review is removed.
A workshop submits a formal application: production capacity, MOQ, lead times, certifications held, and a sample of their standard catalog. We evaluate each submission against the same criteria.
Business registration, financial health check, third-party environmental certifications (FSC, Nordic Swan, B Corp in progress), and production facility insurance are all verified before anything moves forward.
Physical samples are ordered and assessed for build quality, material honesty, finish consistency, and durability. Samples that arrive below spec end the process here.
For suppliers above $50K projected annual volume, a factory audit is conducted in person or through a certified third-party auditor. We check working conditions, environmental practices, and quality control systems.
Every new supplier's first project through DAF is monitored closely. The Specialist logs every step: production timeline, packing quality, customs handling, and delivery condition.
Approved suppliers receive a DAF supplier agreement: pricing transparency (no side commissions), allocation priority for trade accounts, and quarterly performance reviews. Any supplier who violates the agreement is removed.
Full supplier audit reports available to trade accounts upon request
A different wayto find pieces.
Retail is the future DAF app. Direct-to-consumer. Social commerce channels. For when you already know what you want — a chair, a lamp, a vase — and you just want to buy it.
Distinct from Procurement (full-service, guided) and Commercial (B2B). Same supplier network. Different doorway.