A furniture procurement service.
Twenty percent flat.
You send us the room. We send you the room — furnished, on the rail you can audit, at the price the workshop charged. We do one thing. We do it on a published fee. There is no other revenue line.
We are not the thing
you might assume we are.
We are not a retailer.
There is no showroom on a corner address. We do not hold inventory. We do not run end-of-season sales. The furniture is never ours; it is yours from the moment it leaves the workshop floor.
We are not a dropshipper.
Dropshipping is the model where a brand puts its name on someone else's product and pockets the margin. We do the opposite. The workshop is named on every signed plan. The supplier price is on every line. The only line we make money on is our 20% — disclosed.
We are not a reseller.
A reseller buys low and sells higher. We do not. We charge a flat fee on the workshop's price. The math is on the contract, every line, before you sign. If a piece costs the workshop $400, the plan says $400 + $80 + freight. Not $760 with the math hidden.
What we are.
A furniture procurement service. You tell us the room or the building. We name the workshops, run the purchase orders, manage the freight, clear the customs, and coordinate the handover. The room shows up furnished. The fee is 20% of the supplier price — flat, on the contract, the only line we earn on.
What we sell.
Rooms, not pieces. Service, not product. You can buy a single piece via the verified-client catalog if that's how you want to start, but the value DAF adds shows up at the room and building scale — one Specialist holding the spec, the workshops, the freight, and the handover, end to end.
What you keep.
Mass-market furniture depreciates the moment it crosses your doorway. The DAF model is different. The optional Lifeware membership turns each piece into a held asset — between year three and year seven, you exchange at the same workshop at the same supplier price. The piece you bought in 2026 trades for the piece your 2030 room wants. Value retained, not lost.
One category.
Every service the category needs.
DAF starts as a procurement service. The vision is a furniture-only services holding company. Asset management, financial management, procurement management, tax management — every domain, restricted to one category. Furniture is depth, not breadth. The horizon below is the staging.
Procurement service: one signed plan per client, 20% flat, workshops named on the contract.
Lifeware membership at scale: exchange rotations, retained value, the room evolves without re-onboarding.
Furniture-only services holding company: asset management, financial management, procurement management, tax management — every domain, restricted to one category. Furniture, and only furniture.
That is the whole thing.
Send the room.
One paid service. 20% flat. No second product. No subscription you didn't ask for. No hidden vendor rebate.
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