DAF · Case studies

The shelf is intentionally empty.

DAF publishes no case study until the client authorizes disclosure in writing and the portfolio has closed. It is common for a service business to invent post-hoc "case studies" from screenshots. DAF does not. This page lists what a DAF case study will contain — a template built with the operator, and published only when the operator asks it to publish.

What a DAF case study contains

  1. 01
    Operator + property in one line
    Named client (with permission), property type, city or region, scale (rooms / covers / units), delivery window.
  2. 02
    The brief DAF received
    The signed engagement letter's scope: which rooms, which brand-standards library, which target delivery. What DAF committed to. Reproduced verbatim.
  3. 03
    The costed plan that closed
    Anonymized landed-cost waterfall. Supplier subtotal, freight source (Freightos rate on the day quoted), duty per HS code, brokerage, insurance, contingency, 20% DAF fee, client total. No hidden margin — audit-grade.
  4. 04
    Named workshops
    Which Foshan or Dongguan workshops fulfilled which lines. Signed suppliers only; the operator sees this on their portal from PO day forward.
  5. 05
    Timeline from PO to install day
    Actual milestone dates: cutting, factory QC, ready-for-shipment, BOL, ETD, ETA, customs cleared, inland transit, install day, sign-off. Weekly written status logs cited.
  6. 06
    Delivery + install-day coordination
    Where DAF's chain ended (delivery to the receiving dock), how the operator's own install team coordinated the final placement, before / after photos with permission, sign-off notes.
  7. 07
    Warranty administration + Lifeware
    Number of pieces registered, warranty terms held, any claims filed. Lifeware Founding Enrollment status on the operator's portfolio. Exchange requests to date.
  8. 08
    What DAF got wrong
    Genuine one-paragraph postmortem of the biggest miss on the engagement — a delayed BOL, a mis-specified fabric, a customs surprise — and what the systems change was afterward. This is the section other firms skip.

Talk to Ben directly instead.

DAF is early-stage — we have zero closed engagements to reference. Rather than paper over that with staged testimonials, Ben responds directly to every enterprise brief within one business day and will be honest about what's already real, what's on the roadmap, and what would need to be figured out together.

Trust · reference protocol →

Be the first case study.

First operators to close receive founding pricing on ancillaries and are prioritized on the Foshan Q1 supplier sweep.

Send a portfolio brief